Verint Systems, Inc. Go-to-Market Director in Springfield, Illinois
Location US-Remote (United States)
Job ID 15412
Overview of Job Function :
As the Go-To-Market Director for Interaction Analytics you will part of the team that quarterbacks all offering related activities across the company and focuses on driving business growth for Verint’s Customer Engagement Solutions. You will be responsible for driving Speech and Text Analytics go-to-market strategy, developing offerings, and building tools, messaging, collateral, and sales enablement materials to support market growth.
Principal Duties and Essential Responsibilities:
Messaging - develop solution positioning and messaging that differentiates Verint and resonates with buyers, highlighting business value, impact, and ROI.
Content - partner with marketing and sales enablement to create compelling sales collateral and engaging training that reinforces offering positioning and messaging.
Sales enablement - deliver compelling enablement training for our global sales, presales, partners, and services organizations in support of new offering launches.
Customer success - engage with customers to understand their needs, buying behaviors and help them achieve maximum ROI and value making them strong Verint advocates.
Business Results - own the offering by tracking financial metrics including booking, revenue, margin, investments, and doing win-loss analyses, to meet and exceed execution targets.
Innovation - build the business case and define market requirements for new speech and text analytics offerings driven by customers’ needs, market dynamics, industry trends and competitive landscape.
Competitive intelligence - track and deeply understand the competitive landscape for legacy players and new entrants and develop competitive positioning for analytics offering against key competitors.
Communication - influence industry analysts, traditional and social media, customer advisory boards.
Customer interaction - help facilitate and drive interaction on Verint’s online community, analytics user group and marketplace.
Collaborate - with other GTM leads to create holistic customer engagement portfolio.
Partners – help enable existing and foster new partnerships including identifying M&A candidates.
Bachelor’s degree in marketing, technology, business, or equivalent experience.
12+ years in software product marketing, product management, go-to-market, or strategic operations.
Proven ability to drive the strategy of a market leading software solution with double digit annual growth.
Strong collaboration skills with the ability to influence and work effectively in a highly matrixed environment to garner support, transfer enthusiasm, spark innovation, drive execution and resolve conflicts and challenges.
Effective at interacting with a wide range of audiences, including the executive level, demonstrating exceptional interpersonal, oral, and written communications abilities.
Effective problem solver with strong business acumen, creativity, and high analytical skills.
Adept at quickly understanding new technologies and identifying business value.
Ability to travel up to 30%
Successful completion of a background screening process including, but not limited to, employment verifications, criminal search, OFAC, SS Verification, as well as credit and drug screening, where applicable and in accordance with federal and local regulations.
The ability to obtain the necessary credit line required to travel
Experience with speech and/or text analytics applications – highly preferred.
Experience in managing cloud-based enterprise software solutions.
Familiarity with contact center and/or workforce optimization software solutions.
Proven experience with meeting and exceeding business targets - revenue, pipeline, growth.
Verint Systems, Inc.
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