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Wpromote Senior Programmatic Campaign Manager in Chicago, Illinois

The Role

We?re looking for a Senior Programmatic Manager to help launch, oversee, and directly manage campaigns for our clients at Wpromote. You?ll manage paid media campaigns across programmatic platforms, making optimizations and updates daily. We want a go-getter that brings prior experience and knowledge with various verticals and with extensive experience and/or a proven track record, you could be working with some of our biggest brands. You?ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.

You Will Be

  • Managing client Display, Audio, Video, CTV/OTT, Digital Out of Home, Native contributing to strategy development based on a brand brief, partner selection, budget planning, and allocation,

  • Directly creates tagging and trafficking, QA and troubleshooting, analysis of performance, optimization, on-going, and post-campaign reporting to client POCs

  • Build and maintain strong relationships with clients, vendors, networks, publishers and partner agencies

  • Demonstrate a deep understanding of clients' industry and the competitive landscape within the context of the client?s business goals and strategic growth plan

  • Represent the client strategic business objects and goals with publishers and vendors by demonstrating an understanding of the client?s brand, business goals, and vision (strategic growth plan)

  • Participate and demonstrate thought leadership and strategic insights in both internal and client-facing meetings and presentations

  • Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns

  • Managing technology vendor relationships as well as the implementation and/or integration of those technologies

  • Creating and managing a portfolio of accounts in DV 360 (formerly DBM) and other engines including campaign creation, trafficking, and optimization

  • Conducting industry, audience and competitor research

  • Analyzing campaign results and adjust strategy and budgets accordingly

  • Communicating with clients regularly to discuss goals and deliver results

  • Developing strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency

  • Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns

  • Maintaining knowledge of industry trends as they relate to the programmatic space

You Must Have

  • 3+ years in a hands-on role managing Programmatic campaigns at an agency, FMP/Social Ads API Platform, or DSP

  • Deep knowledge of the Programmatic, SEM industries and the PPC advertising model

  • Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP). Advanced experience with ad trafficking (Campaign Manager a plus). Be a company expert on programmatic media buying

  • Strong expertise and background in media analytics and/or audience data management platforms (Google Analytics, Omniture, etc.)

  • The ability to draw critical analysis from data and make specific recommendations based on quantitative client data that consistently strives to meet client goals

  • Good client management skills, comfortable contributing to the company?s thought leadership on industry topics

  • Expertise in cross-channel and cross-device tracking, optimization, and attribution

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