Xeris Pharmaceuticals, Inc. Senior Marketing Manager in Chicago, Illinois
The Senior Manager, Marketing will focus on the tactical execution for a mixture of Healthcare Professional (HCP), Patient and internal Sales Training programs. HCP programs include HCP Speaker Bureau program / Ad Boards, Patient programs include patient story asset development / Ad Boards and internal Sales Training programs include 2 National Business Meeting planning and execution.
Manage and perform tactical market planning across key audiences, especially Key Opinion Leaders, for our key product.
Apply understanding of customers, key market trends, and competitive environment to assist with the development of medical education tactics.
Collaborate with cross functional leadership to ensure aligned objectives, understanding, and implementation of the brand strategy.
Identify innovative educational opportunities and approaches that meet our customers evolving educational needs and implement across non-field sales-based tactics.
Partner with Director, Sales Training to develop National Business Meeting strategy and goals, agenda, engagement plan, vendor sourcing management and execution.
Assist in creating and executing the speakers’ bureau strategy and implementation. This includes content development, speaker bureau identification and training, webinar planning, bureau financial management and ongoing programming.
Partners with field leadership to ensure flawless execution of all speakers’ bureau initiatives.
Lead KOL identification and management initiatives. Develop strong external relationships with Key Opinion Leaders (KOLs) and help to drive KOL strategy for the brand.
Partner with patient engagement agency to develop patient story assets for use across audiences and channels.
Manage commercial ad boards (both HCP and patient) and collaborate with medical on all advisory board activities as needed.
Support the development and execution oversight of marketing specific activities related to speaker bureau or patient assets at medical conventions, exhibits and trade shows.
Identify and monitor key performance indicators for marketing programs and tactics.
Ensure that all Medical Legal Review processes are followed and all programs are compliant with legal guidance and corporate policies.
Develop and deliver presentations as needed to commercial management and other internal groups.
Bachelor’s degree required; advanced degree preferred
Minimum of 5-7 years of experience preferred
Background in Healthcare and HCP Marketing preferred
Ability to take initiative to identify areas of opportunity and seeks out solutions to problems
Forward thinking mindset with the ability to be agile in all situations
Excellent verbal and written communication skills
Travel up to 20% (Covid-19 dependent)
Job ID: 2020-1248
Street: 180 N LaSalle St.