Facebook Platform Partnerships Marketing Manager, Business Messaging in Chicago, Illinois
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
Facebook is seeking an experienced Marketing Manager to join the Platform Partnerships Marketing team focused on messaging, which includes Messenger & Instagram Business Messaging. The ideal candidate will be passionate about the way Facebook can help developers, brands, partners & businesses drive real-world outcomes using our products and services as well as have experience in the messaging field. They will be responsible for marketing to this audience.
This person will be an expert at developing marketing strategies, creating marketing positioning, collateral & various other forms of marketing content for online and offline, and deploying co-marketing campaigns with our partners. We are looking for an experienced marketer and strategic thinker who can drive results and continue to evolve marketing programs as part of the global marketing team. The person will leverage communication skills, have an eye for powerful communication, and the ability to work across a broad range of topics. Excellent marketing, leadership, collaboration and cross-functional coordination are critical to success.
Develop marketing strategy, planning and execution for solutions & programs for business messaging, including positioning and outbound marketing to drive awareness and engagement
Create global marketing programs, campaigns, go-to-market plans, and events
Identify, develop & execute co-marketing plans & campaigns with key strategic partners
Develop innovative and creative marketing programs to drive outcomes that scale for Messaging products
Work directly with the Platform Partnerships team to drive awareness, engagement and positive sentiment with these audiences through solutions & programs
Create compelling, integrated content (e.g. narrative, messaging, presentations, collateral, videos, pitch decks)
Identify and develop content, case studies and proof points for these products
Become an expert in Facebook's developer products, partners and audience
Partner closely with cross-functional teams, including Partnerships, Marketing, Policy, PR/Communications, Legal, Product, Design, and more
Demonstrate strong understanding of the broader Facebook developer ecosystem and competitive landscape
BA/BS degree required
8+ years professional experience in Marketing or Product Marketing in Internet and/or technology
Experience with B2B and/or B2C marketing activities, including narrative development, online & events
Experience in outbound marketing messaging, positioning and narrative development — online & offline
Demonstrated capacity to communicate complex, large-scale concepts clearly and simply
Experience partnering with Product, Engineering & Partnerships organizations
Experience communicating to a variety of audiences, particularly technical audiences
Experience working in a fast-paced, always-on, start-up environment
Cross-functional, project management, and leadership experience
Analytical experience, communication, and time management skills
Experience managing stakeholder relationships and influencing decisions across all levels of an organization
Experience working in a cross functional environment across multiple time zones and teams
Experience marketing to developers, brands, partners & businesses
Experience developing strategy, building & executing co-marketing campaigns with key partners
Experience with outbound marketing across a variety of channels
High attention to detail and proven experience managing multiple, competing priorities simultaneously
Knowledge about helping the developer community
Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at email@example.com.
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