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Tyson Foods Associate Manager, Paid Media in Chicago, Illinois

If you are looking to make an impact on a meaningful scale, come join us as we raise the world's expectations for how much good food can do!

Work Shift:

1ST SHIFT (United States of America)

Position Summary:

The Associate Manager, Paid Media is responsible for supporting the paid media practice and advancing the impact of media across Tyson Foods’ retail brands. He/she will be the owner of all media data, effectively collecting, organizing, tracking and analyzing inputs to enhance the greater Tyson media product. They will own the media buy detail, costs, KPIs and benchmarks –bridging data sets to create new opportunities for growth in paid, owned and emerging media territories.

This person will manage the agency execution against brand-specific measurement plans and use campaign-level learnings to inform holistic enterprise-wide POVs, frameworks and processes. He/she will be routinely asked to analyze 3rd party measurement studies and synthesize the media implications for internal and agency stakeholders, often working cross functionally with internal analytics teams. This person will hold primary responsibility for any internal media reporting needs, e.g. social listening, reach/frequency measurement, financial roll-ups etc.

This person will report to the Director, Paid Media within the Marketing Communication & Design Team.

Job Responsibilities:

  • Establish and manage central repository of media data across buys to create opportunities for continual buy improvement

  • Oversee execution of agency-led media measurement frameworks, learning agendas, processes and reports

  • Recommend and/or evaluate custom media KPIs that support short and long term brand growth

  • Track media performance vs. benchmarks

  • Own the social listening process and create internal reports as needed

  • Collaborate with media agency & Marketing Analytics on MMM & MTA data collection process and outputs

  • Manage output of Tyson-owned analytic tools, e.g Nielsen DAR, Google Analytics, Bazaar Voice, etc.

  • Manage mid and post campaign deliverables and calendar, ensure reporting consistency and actionable insights are delivered on a regular cadence

  • Oversee management of any media data needs for future data centralization platforms identified across the organization

  • Evaluate media measurement tools (e.g. marketing dashboards, cross-platform measurement) and develop POVs for utilization

  • Lead financial / billing process with the agency, centralizing budget management documents, coordinating distribution to internal stakeholders

Qualifications:

  • 4+ years of experience in media with heavy emphasis on Analytics & Measurement

  • Agency experience and/or understanding of agency-side analytics resources a plus

  • Ability to analyze large sets of data to produce succinct and meaningful insights

  • Strong attention to detail with proven ability to see the strategic implications for the business

  • Ability to influence others and collaborate effectively with cross-functional partners

  • Demonstrated experience in building media analytics strategies

When completing a Tyson Foods employment application, be sure to complete all tasks listed on the candidate home page. If not, you will see a message that there are 1 or more task(s) that require attention. Applicants for hourly production positions must complete the task to provide additional information to be considered from employment.

Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

CCPA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CCPA Job Applicant Notice at Collection, click here.

Our team members make the difference. If you are ready to grow your career with an industry leader and want to positively impact the team and community around you, then join us in helping us in raising expectations.Join us on the journey.

At Tyson, we are raising expectations for how much good people can do. Our Talent Strategy is to Attract, Grow, Reward and Retain the best talent, and we believe that our Culture is the connecting thread that drives that strategy!

We strive to be a talent magnet to establish a reputation for being a talent rich organization where team members can grow their career while growing the business.

We are a high performing organization where team members are rewarded (Pay, Benefits and Recognition) for their contributions, and given the opportunity to support and/or volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work.

To learn more about our culture, please read Our Purpose.

Tyson Foods, Inc. is an Equal Opportunity Employer. If you are unable to apply for career opportunities through use of this site due to an impairment or disability, please contact (479) 290-5000 for further assistance.

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